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Every business needs a plan. Your business plan will keep you focused and help convince investors to lend you money. But how do you write the perfect business plan? Here are 10 steps to help you get it right.   You may be wondering why you need...

Promoting your goods and services to potential customers is at the heart of running any successful business. And to advertise your brand in the modern world means diving into the world of digital marketing – i.e. online promotion activity for your business. 87% of consumers begin...

Poor virtual meetings will extinguish your humanity in minutes. Here’s Winsborough's guide to getting them right. In the world before lockdowns, self-isolation and work-from-home virtual teams and remote meetings were on the rise. Now they are nearly guaranteed to become the predominant mode of getting work done for many...

It’s a well-worn phrase, but it's imperative that you control your cashflow, as this really is the lifeblood of your business. When your cash inflows are greater than your cash outflows, that puts you in a positive cashflow position – giving you the liquid cash needed...

It takes guts to start a business. It also takes a strategic mindset to succeed. Business owners are no strangers to weighing risk and navigating uncertainty, but the current climate has dialled everything up. Many business owners face the uncomfortable position of having to remap carefully...

Do you understand the story your Balance Sheet tells about your business? It’s important you understand the components of your Balance Sheet and the key ratios that measure the health of your business. It measures the net worth of your business. You Balance Sheet is...