With the New Year fast approaching it is a good time to look over the previous year to learn from your successes and your mistakes that you have made in your business. Whether you are a small business owner, or you are looking to start a business in 2015, we run through a few tips that can help you make 2015 a success!
Taking the correct path-
You need to make sure you are aware the direction you want your business to take. Ask yourself what are your goals for 2015? Are you making them measurable? How are you going to achieve them? Make sure you are always able to review and measure the performance of the business and make the necessary changes as and when needed.
What do your customers think of you and your business?
As a business owner, it is absolutely crucial to know your target audience and what it is they wish to receive from your business. So make sure you get out there and ask them! As an example, here at Abacus we have a testimonial scheme which enables us to get client feedback. We also send out client questionnaires and feedback forms to find out exactly what it is we need to do to keep up our client retention and make sure we are always offering excellent customer service. It’s also a great marketing tool as well to show others what a great job you’re doing!
How are you marketing your business?
Marketing and brand awareness is key to getting your business recognised and up and running successfully. As a business owner, growth is a priority. Creating a marketing plan and strategy will help you to plan any campaigns you may want to run and even look into emails, direct mail and telesales as an option for 2015. Look to maximise your use of business social media and set up business pages on Facebook, Twitter and LinkedIn. This can really help in getting your name out there to prospects and customers.
Embracing new technology
Whether you are exploring new software to help you manage your finances, (chat to us about Xero), or investing in new phone or IT systems or even just upgrading your mobile to help you manage your business on the go- have a think about new technology and how it can help grow your business and even save you time, money and stress in the long run. Have a read of our blog post about how you can make your smart phone a great business tool- http://abacus-accountancy.com/news/smartphone/
How are you dealing with your finances?
Reviewing your annual accounts can really help you see where you stand for the rest of the year. Have you suffered with any losses? What were your greatest successes? Here at Abacus we would be more than happy to help you look into this area and see what ways you can save time money and stress in the coming year.
In summary, the New Year is a time for change and new beginnings. What do you need to do to help grow your business and make it the success you deserve? If you feel you need a chat with us, then do not hesitate to get in contact, we’d be more than happy to stick the kettle on and show you how we can save you time money and stress.